(SHOUTOUT) Who Doesn’t Like GRITS

Each week NOT THAT THIS gives a SHOUTOUT to those in the community putting a new spin on things, and in need of praise.

This weeks SHOUTOUT recipent GRITS.

Based out of H-Town, Reuben Levi and his clothing line GRITS combine creative design with southern slang in a unique and fresh way. GRITS motto is simple NO GRITS, NO GLORY, and the grassroots clothing line is every bit an example of that motto.

From the GRITS website: My career is fairly typical of most designers: Start with the small design firm then graduate to bigger agencies, and finally one day, I found myself working at a creative job that doesn’t provide any creative satisfaction. I realized that I was losing sight of the creative freedom I had when creating my own art. The job was sucking the creativity out of me. I had spent the majority of my 20s working nonstop and I didn’t want to spend another twenty doing the same thing.

It began with only a name that reminded me of Houston/Texas/Southern culture, “Grits”. The concept was simple, “No Grits No Glory”, It’s a reminder that if you want to do something you love for living, you will have to put your whole self into it. Hold back and you won’t. It’s that simple. This is what defines us and gives us a sense of self and what keeps us young. So when it came time for me to establish my own brand I stuck with the idea and this is how Grits came to be.

I constantly get asked about the troubles of starting a new company. And while there are so many reasons not to take the risk, I can say that it honestly doesn’t take much to get started. Being safe is risky. Being mediocre is risky. Being average is being risky. Question how much freedom your path affords you. Be utterly unsympathetic about pursuing your freedom. It’s your freedom that will get you to where you want to go.

<p><a href=”http://vimeo.com/19648350″>”Walk away with victory” – Green Grits (Grits X Jaekim)</a> from <a href=”http://vimeo.com/weargrits”>Grits</a&gt; on <a href=”http://vimeo.com”>Vimeo</a&gt;.</p>